Cookie Policy

What do I need to know about cookies?

Cookies are small pieces of data that are downloaded to your computer or mobile device when you visit a website or application.

We use them to:

  • Remember information about you, so you don’t have to give it to us again. And again. And again
  • Keep you signed in, even on different devices
  • Help us understand how people are using our services, so we can make them better
  • To deliver advertising to websites outside of the UK
  • Help us personalise the Mastercraft Website and our Communications to you by remembering your preferences and settings. And your progress, so you can pause and pick up where you left off watching a programme, even on a different device
  • To find out if our emails have been read and if you find them useful

What exactly is a cookie?

A cookie is a small text file that’s placed on your computer’s hard drive via your browser. It helps the use of our interactive devices and allows our website to respond to you as an individual. The site can be tailored to your needs, likes and dislikes by remembering information about your preferences.

What can I manage or manually switch off cookies?

All internet browsers allow you to manage the cookies stored on your computer. You can set the browser to enable cookies, notify you of cookie placement requests, or decline cookies completely. However, if you decline them, you’ll find a reduced functionality on this site. You can also delete the files that contain cookies, but the way you manage them depends on which browser you have:

Google Chrome – Manage your cookies and site data

Mozilla Firefox – Enable and disable cookies that websites use to track your preferences

Internet Explorer (9+) – How to manage cookies in Internet Explorer

You can find some excellent guides on managing your cookies at

How we use cookies

Here’s a list of the main cookies we use and their purpose:


Name Cookies Persistence Purpose


·         ASP.NET_SessionId

·         BIGipServer


·         Session

·         Session

·         Session

Maintains your user session state, allowing us to store data for the duration of your session on the site.
Mastercraft Kitchens ·         __RequestVerificationToken ·         Session This is an anti forgery token.
Mastercraft Kitchens ·         _uetsid ·         30 minutes This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.
Mastercraft Kitchens SC_ANALYTICS_GLOBAL_COOKIE 10 years Identifies repeat visits from a single user.
Mastercraft Kitchens ReferrerInformation 30 days Contains information about how you were referred to the site. This helps us provide you with more relevant information.
Mastercraft Kitchens ViewedProductInformation 30 days Contains information on the last product you viewed to help you pick up where you left off when returning to the site.
Mastercraft Kitchens ·         floatingQuoteStatus

·         fonts-loaded

·         ProductJourney

·         Visitor

·         1 year

·         7 days

·         1 year

·         1 year

Store browser information and user interactions around the site to customise how pages are loaded if visitors chose to close / opt-out of specific content.
Google Universal Analytics ·         _ga

·         _gat

·         _gid

·         2 years

·         10 minutes

·         1 day

Provides insights into visitor interactions on our website. This helps us understand our visitor’s needs and this information allows us to improve our website, our communications with our customers and to provide a high quality service by providing our visitors information that they’re looking for in a way which is useful to them.
Cloudflare _cfduid 1 year Used by the content network, Cloudflare, to identify trusted web traffic.
Visual Website Optimizer ·         _vis_opt_s

·         _vwo_uuid

·         _vwo_uuid_v2

·         100 days

·         10 years

·         1 year

Allows for A/B testing and monitors site performance.
ResponseTap ·         adiLP

·         adiS

·         adiVi

·         adiV

·         30 minutes

·         30 minutes

·         30 minutes

·         1 year

Collects statistical information to help measure call centre interactions.
Adalyser ·         _adal_campaign

·         _adal_conversion_window_start

·         _adal_first_visit

·         _adal_landing

·         _adal_last_visit

·         _adal_session_start

·         1 day

·         30 days

·         1 year

·         1 day

·         1 day

·         1 day

Collects statistical information to help measure cross-channel marketing.
SessionCam ·         sc.UserId

·         sc.ASP.NET_SESSIONID

·         1 year

·         Session

Collects information on what visitors are doing on each page of a website. We use it to improve the usability of our website.