Mastercraft Kitchens logo name in brand colour

Our Heritage

Mastercraft Kitchens is a well established family business covering the whole of the UK.  The Mastercraft family has a rich history of master cabinetmakers and builders stretching back to the early 1800s when our founder, Richard Croston, was a master cabinetmaker based in Ormskirk, Lancashire.

Each generation since then has continued in the same family tradition of becoming a master craftsman.

Today, Mastercraft Kitchens continues in this proud heritage delivering innovative design, quality manufacturing and all-inclusive installations of beautiful, yet affordable, handcrafted kitchens for the home.



From Humble Beginnings

Our journey begins when Mastercraft’s founder, Steven Croston, decides to change his business model from joinery and general building to specialising in the supply and installation of fitted kitchens. This marks the start of a passion for creating beautiful and functional kitchen spaces that would endure for years to come.

Trinity Court Unit



A Year of Inspiration

After a brief spell learning this new specialised trade at Magnet and Kitchens Direct, he noticed a few issues within the kitchen industry – from pushy sales tactics to the limited choices of low-quality flat-pack products. He knew there had to be a better way to provide families with the kitchens of their dreams. That’s why he set out on a mission to revolutionise the kitchen industry with his own kitchen company and bring about a new era of quality, choice, and exceptional customer service.


The Original Workshop

Original Kitchen Factory

Steven was determined to bring his clients the kitchens of their dreams. He spent his evenings measuring homes and planning stunning kitchen designs. He then spent his days manufacturing his own brand of high-quality, rigid-built cabinets. It wasn’t long before his passion and dedication started to get noticed.

With an unwavering commitment to quality and affordability, the business quickly became renowned for delivering high-quality kitchens at value-for-money prices. Customers couldn’t get enough of the stunning kitchen designs and personal customer service. Mastercraft Kitchens soon became synonymous with genuine quality and value for money, and the company began to thrive.


First Showroom Opens

original Formby showroom

In July of this year, the first showroom opened its doors in the prestigious area of Formby, Merseyside – a hotspot for footballers and other sports personalities such as Steven Gerrard, Wayne Rooney, and John Parrott. The showroom offered visitors an immersive experience and was designed to showcase the latest and greatest in kitchen design and technology.

From cutting-edge designs to a complete range of connected appliances, visitors were able to experience the future of kitchens first-hand. It was the perfect place for homeowners to get inspired and plan their dream kitchen with our team of experts.



Second Showroom Opens

Warrington Showroom 

In November 1999, we opened a second showroom in Warrington, expanding our reach and providing exceptional service and quality products. The Warrington showroom featured new kitchen designs ready for the new Millennium, demonstrating our forward-thinking approach and offering a preview of future kitchen design and technology. This was an exhilarating and memorable period for our business.


Third Showroom Opens

In December, we opened our third showroom on the Wirral, Merseyside. This new location allowed us to bring our exceptional customer service and quality products to even more homeowners in the area.

Our Wirral showroom was designed to impress with even better up-to-date displays than ever before. From breathtaking kitchen designs to the latest in connected appliances, 


Improved Workshop Premises


Growing Strong: With yet another showroom opened on the Wirral, we were on a roll. To keep up with the demand, we made a big move to larger, purpose-built factory premises in Aintree, Liverpool.


Investing for the Future

Later that same year, we made a significant financial investment in more specialised cabinet-making machinery and increased our factory workforce threefold. This allowed us to keep up with the growing demand for our high-quality products and keep pace with the ever-evolving kitchen industry.



Streamlining Operations


In 2002, we moved our customer service operations and customer support teams from our sites in Warrington and Formby to an aligned, brand-new head office right next to our distribution centre in Aintree.

To ensure we stayed connected with our customers, we took some important steps. We installed twelve dedicated digital phone lines and upgraded to the latest high-speed internet, all in response to the increasing number of inquiries and kitchen orders we were receiving. This investment was vital in allowing us to continue providing great customer service and support to our valued customers.


12 Kitchens Per Day

By August 2002, we were supplying and installing around 12 kitchens per day. But this was with our commitment to quality installation and affordability and made us one of the leading providers of beautiful, functional kitchens in the region. We took great pride in knowing that our efforts were positively impacting the lives of homeowners far and wide.



Online Growth

Thriving on recommendations, our online business and telephone enquiries surpassed our showroom customers. In response, we extended head office hours, ensuring round-the-clock customer support for everyone’s needs.


A Transition From Showrooms to Online

fitted kitchen quote


In May 2005, we recognised the opportunity for expansion on the internet and decided to transform our business model. We made the courageous choice to close our showrooms and focus on investing heavily in online technology.

By lowering our overhead costs and establishing a solid online presence, we were able to serve customers nationwide while still offering better prices.

This strategy proved especially beneficial during the 2008 banking crisis. While we managed to endure the financial turmoil, other well-known kitchen brands such as Moben, Tesco’s kitchens, Kitchens Direct, and others vanished. We continued to prosper and grow even during these challenging times.



National Supply & Installation Service

Mastercraft Van Fleet

By 2008, we had accomplished our goal of becoming a nationwide provider of top-quality kitchens. We did it all in-house, keeping everything under one roof for complete control and peace of mind.

All-Inclusive Kitchen Installation

.We introduce a complete, in-house, all-inclusive installation service as standard which takes care of every step of your kitchen project. From the initial home consultation to the design and manufacture of the furniture, the sourcing and supply of appliances, and even the full installation – including plumbing and electrics to plastering and tiling.



Innovative Design Software Introduced


Mastercraft Latest Design Software

In 2012, we made a significant investment in our own cutting-edge bespoke kitchen design and IT software. This software was created specifically to meet the needs of our customers and has since been constantly updated to deliver the best results.


Expanding Our Offering

kitchen designer

In the Summer of 2012, we introduce a dedicated interior design service to help provide our customers with complete and cohesive kitchen designs.

Colour Schemes: Our interior design team is trained to help you choose the perfect colour scheme for your kitchen. Whether you’re looking for a bold, statement-making scheme or something more understated and timeless, our team will work with you to find the perfect combination of colours and finishes that perfectly complement your personal style and taste.



Design and Build Service Introduced

In 2015, we add another valuable service to our offerings – an in-house structural alteration design and build service. With this service, we’re able to take care of any necessary structural alterations to your kitchen space, ensuring a seamless and hassle-free installation process.

One-Stop Shop: By offering this service in-house, we set ourselves apart from other national kitchen brands. Our customers no longer have to shop around for different tradesmen and coordinate their schedules, as we take care of everything from start to finish.


Smoother Process

Mastercraft Building Team

With our in-house structural alterations service, we strive to minimize any potential disruptions to the installation process. This means you can enjoy a smooth and stress-free kitchen renovation experience, with everything handled by our expert team.



Award-Winning Excellence

Around 2002 our commitment to excellence and innovation began to be recognised with numerous prestigious awards. From being winners of the Best All-Inclusive Kitchen Specialists in the UK to being named as the best Luxury Fitted Kitchen Design/Build Company in Liverpool and then on to receive recognition in the 2023 Global 100  Awards. We also picked up the esteemed Kitchen Installation Specialists of the Year by the Prestige Awards 2023. Our journey has been marked by continuous accolades. These awards highlight our dedication to quality and customer satisfaction, solidifying our reputation as a top-tier kitchen specialist both in the UK and internationally.

Still a Family Run Business

As a family-run company, we value the personal touch and pride ourselves on providing excellent customer service. With many of our original staff still on board, we have a strong sense of history and commitment to our clients. Our founder, Steven Croston, remains an integral part of the company and still spends time each week visiting clients, creating kitchen designs and sharing his passion for the industry. With a long history of providing high-quality, bespoke fitted furniture and a reputation for all-inclusive services, we continue to be a top choice for homeowners looking for the best in kitchen design and installation.

Crafting Exceptional Cabinets, A Peek Behind the Scenes

Arrange a Home Design Visit

Why not request a free home design visit with one of our kitchen designers? We’ll measure everything up for you and we can discuss your likes and dislikes. You’ll get a fully rendered 3D design of how your new Mastercraft kitchen would look and receive a fully inclusive, competitive quote (and there’s no obligation to buy).

Arrange a Free Quote
kitchen designer

Mastercraft Features

25 Year Warranty

Supplying Great Kitchens For Over 34 Years

Finest Quality

Rigid Built Units with State Of The Art Features

Best Designers

Award-Winning, Experienced Kitchen Designers

All-Inclusive Service

We Handle Everything From Start to Finish

satisfaction guarantee-3

Beauty, Design and Soul

The very essence of a Mastercraft kitchen is something you feel each time you look at one of our completed kitchens. Precisely designed and installed yet timelessly elegant and sophisticated; our kitchens blend iconic design, exceptional quality and unrivalled craftsmanship to create an unforgettable, emotional experience, each time you enter the room. Each kitchen is the essence of beauty, design and soul.

Discover Our Kitchens

With the biggest range of kitchens to choose from, as well as hundreds of handles, 30+ different carcase colours and textures plus six categories of worktop materials in a whole spectrum of colours, you’re sure to find the perfect combination for your dream kitchen.

With a mix of classic and contemporary kitchen styles available, along with professional help from our designers, all who have at least 30 years design and building experience,  your sure to find the perfect kitchen for you.

Ready to Begin? Here Are Your Next Steps

Arrange a Home Design Visit

Why not request a free home design visit with one of our kitchen designers? We’ll measure everything up for you and we can discuss your likes and dislikes. You’ll get a fully rendered 3D design of how your new Mastercraft kitchen would look and receive a fully inclusive, competitive quote (and there’s no obligation to buy).

Arrange a Free Quote
kitchen designer
Mastercraft Brochures

Request our Free Brochures

Considering a kitchen makeover? Discover all of our stylish and functional kitchen designs in our free brochures. Download instantly and let’s help you envision your dream kitchen. Get inspired and start your transformation journey today!

Request our Free Brochures

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