Our Heritage
Founded by Steven Croston in 1994, his family has a rich history of cabinetmaking and building stretching back to the early 1800s when Steven’s great-great-great-grandfather, Richard Croston, was a master cabinetmaker and master clog maker based in Ormskirk, Lancashire.
Each generation since then has continued in the same family tradition in becoming a master craftsman.
Today, Mastercraft Kitchens continues in this proud heritage delivering innovative design, quality manufacturing and all-inclusive installations of beautiful, yet affordable, handcrafted kitchens for the home.
The Original Workshop Premises – April 1994
From Humble Beginnings – 1994
Our fitted kitchen story began in April 1994 when Steven, a time-served joiner and builder, began supplying made-to-measure kitchen cabinets from a small workshop at Trinity Court, Warrington.
Our Original Workshop – 1994
Steven went out most evenings to measure up clients’ homes to plan and design great-looking kitchens. The business took off, so his half-brother Jonathan Butler soon joined the business to help with the ever-increasing workload. The business became known for high-quality products and great value for money prices.
The Original Workshop Premises – April 1994
Formby Showroom 1995
Our First Showroom – 1995
Our first showroom was opened in the affluent area of Formby, Merseyside in July 1995 – famous for its red squirrels and the homes of footballers and sports personalities such as Steven Gerrard, Wayne Rooney and John Parrott.
Our showroom was designed to offer visitors an ‘immersive’ experience and featured working displays of the latest innovations of the day from the latest designs to a complete range of connected appliances.
Second Showroom – 1999
We branched out by opening our second showroom at Warrington in November 1999.
We showcased our “next-generation” kitchen designs, ready for the new Millenium.
We introduce “the next generation of kitchen design” – 1999
Aintree Factory Workshop Just Opened – Spring 2001
Bigger Workshop Premises – 2001
After opening another two showrooms in Warrington and the Wirral we moved to bigger purpose-built factory premises in Aintree, Liverpool.
Later the same year we invested in more specialist woodworking machinery and increased our factory workforce three-fold.
We also opened a logistics and distribution centre right next to the factory.
Purpose Built Head Office – 2002
In 2002 we moved our business management and customer support operations from Warrington to a new purpose-built head-office next door to our distribution centre in Aintree.
We installed twelve dedicated digital phone lines and the latest high-speed internet to handle the volume of enquiries and kitchen orders we were receiving.
By 2003 we were supplying and installing more than twenty-eight kitchens every single week.
Newly Opened Head Office – 2002
In-House Web Development Team
Online Growth – 2005
In 2005 we brought all of our web development work in-house.
Rather than growing our business through bricks-and-mortar showrooms, we boldly decided to invest heavily in internet technology instead.
Reduced overheads enabled us to go from strength to strength throughout the banking crisis of 2008 whilst a series of other well-known kitchen brands such as Moben, Tesco’s kitchens, Kitchens Direct and many other household kitchen names disappeared.
We soon had enquiries for our kitchens flooding in from all over the UK.
National Supply and Installation Service – 2008
By 2008 we completed our goal to comfortably supply and fit our kitchens nationally, yet still, keep everything in-house. Our dedicated team carry out a national all-inclusive service and we look after every stage of your project, from start to finish, including the initial home consultation, creating an original design, manufacturing the furniture, sourcing and supplying the appliances, right through to the full installation of everything required.
Full National Delivery and Installation Service
Mastercraft’s Bespoke Kitchen Design Software
Mastercraft Kitchen Design Software Introduced – 2012
We invested in our own cutting-edge bespoke kitchen design and IT software, specially created for the needs of our customers. Our software is constantly updated and today helps produce some of the most detailed and stunning kitchen design renders in the industry.
Design and Build Service Introduced – 2015
In 2015 we introduced an in-house structural alteration design and build service to complement our fitted kitchen installations. To our knowledge, we are still the only national kitchen brand to offer this service in-house. It means you don’t have to shop around and organise different tradesmen to arrive at the right times, risking disruption to any part of the process.
Full Complimentary Design and Build Service – Introduced
Licence No. 2568739
Mastercraft Receives the Coveted TrustMark Licence – 2021
TrustMark is the Government Endorsed Quality Scheme covering work a consumer chooses to have carried out in or around their home.
We’ve been professionally vetted and independently inspected to ensure we meet the highest standards expected of a Master Builder company.
The vetting process includes checking our trading history, our financial stability and our credit history along with our public liability and employers liability insurance.
We Join the Federation of Master Builders – 2021
We’re invited to join the Federation of Master Builders.
We take on the process which involves a thorough independent assessment by the BBA of the quality of our products, our completed kitchen installations and building work.
We become member No. 132663
FMB Member No. 132663
Directors, Steven Croston & Andrea Cafferkey
We’re Still a Family Run Business
We’re still a family-run company and some of our staff from the early days are still with us today. We’re very proud of our business, our workmanship and our service, supported by the fact that our satisfied clients frequently recommend us to their close friends and family.
Our founder Steven Croston is very hands-on in the business and still visits clients every week, to plan and design kitchens, a job he enjoys to this day.
Our Presence Today
Arrange a Home Design Visit
Why not request a free home design visit with one of our kitchen designers? We’ll measure everything up for you and we can discuss your likes and dislikes. You’ll get a fully rendered 3D design of how your new Mastercraft kitchen would look and receive a fully inclusive, competitive quote (and there’s no obligation to buy).
Mastercraft Features
Long Established
We've been supplying great kitchens since 1994
Finest Quality
Rigid built units with state of the art features
Best Designers
Award-winning, experienced kitchen designers
All-inclusive
We handle everything from the rip-out to tiling
Beauty, Design and Soul
The very essence of a Mastercraft kitchen is something you feel each time you look at one of our completed kitchens. Precisely designed and installed yet timelessly elegant and sophisticated; our kitchens blend iconic design, exceptional quality and unrivalled craftsmanship to create an unforgettable, emotional experience, each time you enter the room. Each kitchen is the essence of beauty, design and soul.
Discover Our Kitchens
With the biggest range of kitchens to choose from, as well as hundreds of handles, 30+ different carcase colours and textures plus six categories of worktop materials in a whole spectrum of colours, you’re sure to find the perfect combination for your dream kitchen.
With a mix of classic and contemporary kitchen styles available, along with professional help from our designers, all who have at least 30 years design and building experience, your sure to find the perfect kitchen for you.
Browse for more kitchen styles
Search our full range of kitchens
We are particularly impressed by the friendly, cheery attitude everyone has in their work and would recommend anyone to use Mastercraft Kitchens for their kitchen project. I'm a very happy customer."
The kitchen is now the best room in our house and all our friends and family love it. We would highly recommend anyone thinking of getting a new kitchen to get a quote from Mastercraft Kitchens."
Lee who fit the kitchen was amazing, hard working and did a superb job, nothing was too much trouble.
Everyone else, electrician, plasterers and floor fitter did such a good job"
