Privacy Policy
Last updated: 7 June 2026
This Privacy Policy explains how Mastercraft Manufacturing Ltd, trading as Mastercraft Kitchens, collects, uses, stores and protects your personal information when you use our website, contact us, create an account, sign in to our customer portal, use our online shop, send an enquiry, add products to a quote list, purchase from us, or become a Mastercraft Kitchens customer.
Please read this Privacy Policy carefully. By using our website or services, you acknowledge that your personal information will be handled as described in this policy.
1. Who we are
This website is owned and operated by Mastercraft Manufacturing Ltd, trading as Mastercraft Kitchens.
Our trading name is Mastercraft Kitchens.
Our business address is:
1 Imperial Court
Exchange Street East
Liverpool
L2 3AB
United Kingdom
Mastercraft Kitchens® is a trading name of Mastercraft Manufacturing Ltd.
Company Registration Number: 12044769
VAT Number: 487 4606 50
For the purpose of UK data protection law, Mastercraft Manufacturing Ltd is the data controller for the personal information we collect and use.
You can contact us using the contact details shown on our website, or by writing to us at the address above.
2. What this policy covers
This policy applies to personal information collected through:
- our website
- our online shop
- our customer portal
- account registration and login features
- Google, Facebook and email login
- quote-list and shopping cart features
- enquiry forms
- brochure requests
- design visit requests
- telephone calls
- emails
- WhatsApp or messaging services
- customer project communications
- contracts, quotations and order documents
- kitchen plans, images, renders and project files
- previous purchase records
- aftercare, support and warranty communications
- marketing activity, including online advertising
This policy does not replace any separate contract terms, project terms, finance agreement, warranty document or other written agreement between you and Mastercraft Kitchens.
3. Personal information we collect
We may collect and use the following types of personal information.
3.1 Contact details
This may include:
- your name
- address
- postcode
- email address
- telephone number
- mobile number
- preferred contact method
We use this information to respond to enquiries, arrange design visits, prepare quotations, manage orders, contact you about your project, provide customer support and keep proper business records.
3.2 Account and login information
If you create an account or sign in to our customer portal, we may collect:
- your name
- email address
- username
- account ID
- login method
- account creation date
- login history
- account preferences
- security and authentication information
If you sign in using Google or Facebook, we may receive information from that provider, such as your name, email address and a unique account identifier. We only use this information to create, verify and manage your Mastercraft Kitchens website or portal account.
We do not receive your Google or Facebook password.
3.3 Customer portal information
If you use our customer portal, we may store information connected with your enquiry, quotation, order or project, including:
- saved contact details
- delivery or installation address
- project notes
- room measurements
- kitchen plans
- design renders
- uploaded images
- project photographs
- contracts
- quotations
- specifications
- invoices
- payment records
- previous purchase history
- shopping cart or quote-list information
- accessory shortlists
- product preferences
- appointment details
- communication history
- support messages
- installation or aftercare information
We use this information to manage your project, keep your details organised, help you access important documents, support communication with our team, and provide aftercare.
3.4 Enquiry and quote information
When you send an enquiry, request a brochure, arrange a design visit, complete a form, or ask for a quotation, we may collect:
- your contact details
- postcode and address information
- kitchen style preferences
- budget range
- project timescale
- room details
- property information
- product interests
- appliance requirements
- worktop preferences
- notes or comments you provide
- any images, plans or measurements you upload or send to us
We use this information to respond to your enquiry, assess your requirements, prepare a design or quotation, arrange appointments, and provide relevant advice.
3.5 Shop, quote-list and purchase information
If you use our online shop, add accessories to a quote list, save products, or purchase from us, we may collect:
- products viewed
- products added to basket
- products added to your quote list
- previous purchases
- order details
- payment status
- delivery details
- invoice details
- product preferences
- communications about the order or quote list
Adding products to a quote list does not create a confirmed order. We use this information to help our team understand what you would like included or discussed as part of your kitchen design, quotation, order or aftercare request.
3.6 Payment and transaction information
If you make a payment, we may process information connected with that transaction, including:
- billing name
- billing address
- invoice details
- payment amount
- payment date
- payment method
- transaction reference
- payment status
- refund information where applicable
Payments may be processed by third-party payment providers. We do not normally store full card details on our own website systems.
3.7 Communication information
We may collect and store information from communications between you and Mastercraft Kitchens, including:
- emails
- contact form submissions
- telephone notes
- WhatsApp or text messages
- portal messages
- customer support requests
- complaint or aftercare communications
- appointment communications
- project updates
We use this information to communicate with you, manage your enquiry or project, resolve issues, keep accurate records, and provide customer service.
3.8 Images, plans and project materials
We may collect, store and use:
- photographs of your existing kitchen or room
- images you send to us
- images taken by our designers, surveyors or installers
- plans, measurements and drawings
- design renders
- before, during and after installation images
- product and finish selections
- project completion photographs
We use this information for design, planning, quotation, manufacture, installation, aftercare, dispute resolution, quality control, training, and, where appropriate, marketing.
Where images identify your home or contain personal information, we will handle them in accordance with this Privacy Policy.
3.9 Website and technical information
When you use our website, we may collect technical and usage information, including:
- IP address
- browser type and version
- device type
- operating system
- referral source
- pages viewed
- time spent on pages
- links clicked
- navigation paths
- approximate location
- cookie identifiers
- consent preferences
- login status
- security logs
We use this information to run the website, monitor performance, improve user experience, maintain security, analyse website activity and support marketing.
4. How we collect personal information
We may collect personal information:
- directly from you
- when you complete forms on our website
- when you create an account
- when you sign in using Google, Facebook or email
- when you use the customer portal
- when you add products to a quote list or shopping basket
- when you contact us by phone, email, WhatsApp, text or post
- when you send us images, plans or documents
- when our team visits your property
- when our designers, surveyors or installers create project records
- from payment providers
- from analytics, advertising and website technology
- from third-party platforms where you have interacted with our advertising or services
- from suppliers, subcontractors or professional advisers where relevant to your project
5. Why we use your personal information
We use your personal information for the following purposes.
5.1 To provide website and portal services
This includes:
- creating and managing your account
- allowing you to sign in
- verifying your identity
- showing saved project information
- displaying your quote list, cart, previous purchases or documents
- storing your communication history
- allowing you to send messages or requests
- maintaining website and portal security
Our lawful basis is usually performance of a contract, taking steps before entering into a contract, and our legitimate interests in operating our website and customer services.
5.2 To respond to enquiries and provide quotations
This includes:
- responding to your enquiry
- sending brochures or information you request
- arranging a design visit
- preparing a design proposal
- preparing a quotation
- discussing product options
- assessing suitability of accessories, products or services
- following up on an enquiry
Our lawful basis is usually taking steps at your request before entering into a contract and our legitimate interests in responding to enquiries and promoting our services.
5.3 To manage kitchen projects and orders
This includes:
- producing designs, plans and specifications
- managing your order
- arranging surveys, deliveries and installation
- liaising with suppliers and subcontractors
- managing payments
- providing project updates
- handling contract documents
- providing aftercare and support
- dealing with complaints or disputes
Our lawful basis is usually performance of a contract and our legitimate interests in managing our business and customer projects.
5.4 To process purchases and payments
This includes:
- processing orders
- issuing invoices
- recording payments
- arranging delivery
- handling refunds
- keeping financial records
Our lawful basis is performance of a contract, compliance with legal obligations, and our legitimate interests in keeping accurate business records.
5.5 To improve our website, services and customer experience
This includes:
- analysing website usage
- identifying popular products or pages
- improving page layout and performance
- testing new features
- improving portal functionality
- monitoring errors
- making our content more useful
Our lawful basis is our legitimate interests in improving our website and services. Where cookies or tracking technologies require consent, we will ask for consent through our cookie tools.
5.6 To send marketing communications
We may use your contact details to send marketing communications where permitted by law. This may include:
- newsletters
- kitchen design ideas
- product updates
- seasonal offers
- appointment reminders
- event or promotion information
- follow-up emails after an enquiry
Where required, we will ask for your consent. You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.
5.7 To advertise our services online
We may use personal information and website data to advertise our kitchen design services through platforms such as Google, Meta, Facebook and Instagram.
This may include:
- showing adverts to people who have visited our website
- measuring advert performance
- creating advertising audiences
- uploading encrypted contact details to advertising platforms for customer matching
- excluding existing customers from certain advertising
- finding similar audiences where allowed by the platform and applicable law
Where we upload contact details to advertising platforms, this is normally done in an encrypted or hashed format.
Our lawful basis may be consent or legitimate interests, depending on the type of advertising, the data used, and the cookie or tracking consent choices you have made.
You can object to direct marketing at any time.
5.8 To protect our business and legal rights
We may use personal information to:
- prevent fraud
- protect website security
- enforce our terms
- manage complaints
- recover unpaid sums
- deal with legal claims
- obtain professional advice
- maintain insurance
- comply with legal obligations
Our lawful basis may be legitimate interests, compliance with legal obligations, and the establishment, exercise or defence of legal claims.
6. Google, Facebook and email login
Our website and customer portal may allow you to sign in using:
- email and password
- other login methods we may add in future
If you use Google or Facebook login, the provider may ask you to approve the sharing of certain information with us. This will usually include your name, email address and a unique account identifier.
We use this information to:
- create or access your Mastercraft Kitchens account
- verify that the account belongs to you
- allow you to sign in more easily
- connect your account to saved portal, shop or quote-list information
- help protect account security
We do not use Google or Facebook login data to access your private emails, contacts, files, photographs or social media content unless you are clearly told and give specific permission.
We do not sell Google or Facebook login data.
If you disconnect Google or Facebook login from your account, we may keep necessary account and project information where required for contract, legal, accounting, security or legitimate business reasons.
You can also manage connected apps through your Google or Facebook account settings.
7. Sharing your personal information
We may share your personal information where necessary with:
- employees and authorised team members
- designers
- surveyors
- installers
- subcontractors
- suppliers
- delivery companies
- payment processors
- finance providers where you apply for finance
- IT, hosting and website support providers
- customer portal and shop platform providers
- email, SMS, WhatsApp or communication providers
- analytics and advertising platforms
- professional advisers
- insurers
- debt recovery or legal advisers where necessary
- regulators, law enforcement or public authorities where required by law
We only share personal information where there is a valid reason to do so.
Where third-party providers process personal information for us, they are expected to protect it and only use it for the purpose for which it was provided.
Some third parties, such as payment providers, finance providers, Google, Meta/Facebook and other platforms, may act as independent data controllers. Their own privacy policies will apply to their use of your personal information.
8. International transfers
Some of the systems, platforms or providers we use may process personal information outside the United Kingdom.
This may include providers of:
- website hosting
- cloud storage
- analytics
- advertising platforms
- social login
- payment processing
- customer communication tools
- software support
Where personal information is transferred outside the UK, we will take steps designed to ensure that appropriate safeguards are in place, where required by data protection law. These safeguards may include adequacy regulations, standard contractual clauses or equivalent approved transfer mechanisms.
9. How long we keep your personal information
We keep personal information for as long as reasonably necessary for the purpose for which it was collected.
Retention periods may vary depending on the type of information and the reason we hold it.
As a guide:
- website enquiry records may be kept for up to 6 years
- customer account records may be kept while the account remains active and for a reasonable period afterwards
- quote-list and shopping cart information may be kept for a reasonable period to support enquiries and customer service
- kitchen project records, plans, specifications, contracts, invoices, payment records and warranty information may be kept for up to 7 years or longer where needed for legal, accounting, warranty, insurance or dispute purposes
- marketing consent records may be kept while you remain subscribed and for a reasonable period afterwards to evidence consent or suppression
- website analytics data may be kept according to the settings of the relevant analytics provider
- security logs may be kept for a limited period unless needed to investigate misuse, fraud or security issues
- images and project photographs may be kept for design, aftercare, warranty, marketing, portfolio, training or record-keeping purposes, unless you withdraw consent where consent is the lawful basis
We may retain information for longer where necessary to comply with legal obligations, resolve disputes, enforce agreements, establish or defend legal claims, or protect our legitimate interests.
10. Your rights
Under data protection law, you may have the following rights:
- the right to be informed about how your personal information is used
- the right of access to your personal information
- the right to have inaccurate information corrected
- the right to have incomplete information completed
- the right to request deletion of your personal information
- the right to restrict processing
- the right to object to processing
- the right to data portability
- the right to withdraw consent where processing is based on consent
- the right to complain to the Information Commissioner’s Office
Some rights are subject to legal limits. For example, we may need to keep certain information for accounting, contract, warranty, legal or dispute reasons even if you ask us to delete it.
You can exercise your rights by contacting us using the details on our website.
11. Account deletion and social login data deletion
If you have created an account or used Google or Facebook login, you may ask us to delete your account or remove social login data linked to your account.
To request deletion, please contact us using the contact details on our website and tell us which account you would like deleted.
Where possible, we will delete or anonymise account data that is no longer needed.
We may retain certain records where required for:
- contracts
- quotations
- purchases
- accounting
- legal obligations
- warranty records
- complaint handling
- fraud prevention
- security
- legal claims
- legitimate business records
Deleting your website account may prevent you from accessing saved portal information, project documents, previous purchases, quote lists, messages or other account features.
12. Marketing choices
You can ask us to stop sending marketing communications at any time.
You can do this by:
- clicking the unsubscribe link in our marketing emails
- contacting us directly
- changing preferences where account tools allow this
- adjusting cookie consent settings for website tracking
You may still receive service messages relating to an enquiry, quotation, order, installation, payment, account, portal access, warranty or aftercare matter.
13. Cookies and similar technologies
Our website uses cookies and similar technologies.
These may be used for:
- website functionality
- login and authentication
- account security
- remembering preferences
- measuring website performance
- analytics
- advertising
- remarketing
- consent management
- improving user experience
Some cookies are necessary for the website to work. Others may only be used where you have given consent.
You can manage your cookie preferences using our cookie settings tool, where available, or through your browser settings.
Blocking some cookies may affect how the website, shop or customer portal works.
14. Analytics and advertising providers
We may use analytics and advertising tools provided by platforms such as Google, Meta/Facebook, Instagram, TikTok, Pinterest and other advertising or measurement providers.
These tools may collect information about your visits to our website, pages viewed, actions taken, approximate location, device information and interactions with our adverts.
We use this information to understand website performance, improve marketing, measure advertising effectiveness, and show relevant adverts.
Where required, these tools will only be used with your consent.
You can manage cookie and tracking preferences through our cookie settings tool and through the privacy or advertising settings offered by the relevant platforms.
15. Security
We take reasonable technical and organisational measures to protect personal information.
These may include:
- account authentication
- access controls
- secure hosting
- encrypted connections where appropriate
- backups
- software updates
- security monitoring
- restricted internal access
- supplier controls
However, no website, portal, email system or internet transmission can be guaranteed to be completely secure.
You are responsible for keeping your account details safe and for signing out when using shared devices.
16. Children
Our website and services are intended for adults and are not directed at children.
We do not knowingly collect personal information from children for account, portal, quote or shop services.
17. Complaints
If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office.
The ICO website is:
18. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will be published on this page.
Where appropriate, we may notify account holders or customers of significant changes by email, portal message or website notice.
19. Contact us
If you have any questions about this Privacy Policy, or if you wish to exercise your rights, please contact us using the contact details shown on the Mastercraft Kitchens website.
You can also write to us at:
Mastercraft Kitchens
1 Imperial Court
Exchange Street East
Liverpool
L2 3AB
United Kingdom
